(03)

Experience

Digital Marketing Strategy Consultant

Just patterns • Paris

3-year digital marketing strategy (budget, marketing plan, quotes, KPIs & reporting dashboard, ...)
Social media strategy (organic, Meta Ads, Pinterest Ads)
SEO & UX audits to improve indexing and conversion
Persona-based content marketing strategy
Paid media strategy (Google Ads, Affiliation, Display, etc.)

SINCE

2025

Head of Communication & Design

Ethifinance • Paris

Rebranding: new visual identity & design system
Website redesign: audit, site architecture, UX-UI design, specifications & project management
Print/trade show communication: point of sale (POS) advertising, brochures, promotional items
Digital marketing: SEO, acquisition & retention email campaigns on Mailjet, social media strategy (LinkedIn +150% followers in 1 year)

2022

2024

Head of Design & Product Owner

Ooreka & PagesJaunes, Solocal • Paris

Management of 8 designers + 2 front-end developers
Product design for 450+ websites & apps (architecture, user flows, functional design, UX-UI)
Mentoring and training of UX/UI designers across Solocal
Conversion Rate Optimization (CRO): lead magnets, A/B testing, user research, analytics
Branding & communication: logos, brochures, print, web & radio advertising

2007

2022

Digital Marketing & Design Consultant

Freelance • Paris

Brand identity: logos, brand guidelines, illustrations
Websites: showcase & e-commerce, user journeys, UX-UI, WordPress development
Digital marketing: SEO consulting, content strategy

2007

2011

Artistic Director Print & Web

Various companies: Agence RHW, Laboratoire Allerbio, Cetelem (BNP Paribas), DPCom

Print communication: advertising, books, brochures, trade show booths, branded merchandise, illustrations, etc.
Web design: user journeys, advertising, UX-UI, WordPress development

2003

2007

education