Scaling User Research from Zero to Company Standard
TL;DR Built PagesJaunes’ remote user testing program from scratch: established infrastructure (Testapic), trained design team, created scalable documentation, and conducted 70+ tests. Research methodology adopted company-wide, transforming design culture from opinion-driven to evidence-based. Infos Core Skills The challenge: design by committee Design decisions at PagesJaunes were regularly paralyzed by conflicting stakeholder opinions. Teams spent more […]