Design & Product Management • Ooreka
TL;DR Led product design for Ooreka, a content-based website editor that scaled to 460 specialized websites reaching 20 million unique visitors monthlyince I was the first designer, I defined the user experience, visual identity, and design system while establishing an industrialized framework to maintain consistency across the entire platform. INFOS Core skills KPIs The challenge: […]
Designing a Multi-Criteria Plant Search Engine
TL;DR Designed France’s first multi-criteria plant search engine by transforming 600 SEO-driven fact sheets into a structured database. Through research with users and botanists, created a comprehensive taxonomy (30+ botanical and environmental criteria) enabling personalized plant matching based on climate, space, and skill level. Built an interconnected system where structured data powers both discovery (progressive […]