Designing a Multi-Criteria Plant Search Engine
TL;DR Designed France’s first multi-criteria plant search engine by transforming 600 SEO-driven fact sheets into a structured database. Through research with users and botanists, created a comprehensive taxonomy (30+ botanical and environmental criteria) enabling personalized plant matching based on climate, space, and skill level. Built an interconnected system where structured data powers both discovery (progressive […]
2007 & 2008 Allerbio Calendar
TL;DR Transformed a generic pharmaceutical marketing tool into a distinctive, value-driven desk calendar for allergology practitioners. Created custom watercolor illustrations and dual-purpose design combining calendar functionality with clinical reference data, achieving strong adoption among 1,500 French allergologists while significantly differentiating a small laboratory from international competitors. Core skills KPIs The challenge: cutting through pharmaceutical clutter […]