Brand identity: Skriv, a project management SAAS
TL;DR Created brand identity and visual system for Skriv, a project management SAAS startup launching into a saturated market. Designed a scalable design language that differentiates from competitors while seamlessly translating from marketing to product interface—enabling rapid product development with consistent brand expression. Infos Core skills KPIs The challenge: standing out in a saturated market […]
Brand management: Ooreka
TL;DR Following Finemedia’s acquisition by Solocal Group, led the complete brand refresh from an 8-year-old DIY identity to a cohesive design system deployed across 450 websites. Co-created the final logo with agency Royalities, then built the UI kit for seamless product integration. The rebrand coincided with a major UX/UI overhaul and a strategic name change […]