Rating agency (B2B) website redesign
TL;DR Led end-to-end redesign of B2B fintech website: research (card sorting, SUS testing), stakeholder workshops, design system creation, and dev partner management. Delivered production-ready specifications with measurable UX improvements despite project pause due to internal restructuring. INFOS SKILLS & TOOLS Overview EthiFinance’s legacy website suffered from poor usability, maintenance bottlenecks, and misalignment with brand values. […]
Product design: a Solocal SAAS sales tool
TL;DR Embedded as Product Designer in Solocal’s Customer Success Department to build a proprietary sales tool from the ground up. Transformed limited stakeholder access into deep user insights, establishing an Agile design practice that empowered a remote product team to deliver a scalable, multi-product sales platform. INFOS SKILLS & TOOLS The challenge: building blind Sales […]
Brand identity: Skriv, a project management SAAS
TL;DR Created brand identity and visual system for Skriv, a project management SAAS startup launching into a saturated market. Designed a scalable design language that differentiates from competitors while seamlessly translating from marketing to product interface—enabling rapid product development with consistent brand expression. Infos Core skills KPIs The challenge: standing out in a saturated market […]
PagesJaunes Design System: a new methodology
TL;DR Joined PagesJaunes to discover fragmented design processes causing inconsistencies across platforms. Transformed isolated Photoshop workflows into a collaborative design system with shared libraries, modern tooling, and integrated handoff processes—establishing 360° design consistency across web and mobile without requiring daily oversight. Infos Core skills KPIs The challenge: design chaos across platforms Walking into PagesJaunes, I […]
Design & Product Management • Ooreka
TL;DR Led product design for Ooreka, a content-based website editor that scaled to 460 specialized websites reaching 20 million unique visitors monthlyince I was the first designer, I defined the user experience, visual identity, and design system while establishing an industrialized framework to maintain consistency across the entire platform. INFOS Core skills KPIs The challenge: […]
Brand management: Ooreka
TL;DR Following Finemedia’s acquisition by Solocal Group, led the complete brand refresh from an 8-year-old DIY identity to a cohesive design system deployed across 450 websites. Co-created the final logo with agency Royalities, then built the UI kit for seamless product integration. The rebrand coincided with a major UX/UI overhaul and a strategic name change […]
Designing a Multi-Criteria Plant Search Engine
TL;DR Designed France’s first multi-criteria plant search engine by transforming 600 SEO-driven fact sheets into a structured database. Through research with users and botanists, created a comprehensive taxonomy (30+ botanical and environmental criteria) enabling personalized plant matching based on climate, space, and skill level. Built an interconnected system where structured data powers both discovery (progressive […]
Scaling User Research from Zero to Company Standard
TL;DR Built PagesJaunes’ remote user testing program from scratch: established infrastructure (Testapic), trained design team, created scalable documentation, and conducted 70+ tests. Research methodology adopted company-wide, transforming design culture from opinion-driven to evidence-based. Infos Core Skills The challenge: design by committee Design decisions at PagesJaunes were regularly paralyzed by conflicting stakeholder opinions. Teams spent more […]
2007 & 2008 Allerbio Calendar
TL;DR Transformed a generic pharmaceutical marketing tool into a distinctive, value-driven desk calendar for allergology practitioners. Created custom watercolor illustrations and dual-purpose design combining calendar functionality with clinical reference data, achieving strong adoption among 1,500 French allergologists while significantly differentiating a small laboratory from international competitors. Core skills KPIs The challenge: cutting through pharmaceutical clutter […]