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Skills & tools

With over 20+ years of experience in digital design and marketing, I combine strategic thinking with hands-on execution.

My toolkit spans the entire digital ecosystem: from design and prototyping to analytics and optimization , marketing automation and development.

I’m also certified in digital marketing, accessibility, and Scrum Product Owner, continuously expanding my expertise in AI and automation.

Skills

  • Design, digital marketing & front-end development team management
  • Data-driven & business-oriented UX/UI design
  • Communication online / offline
  • Conversion Rate Optimization
  • Email marketing & automation
  • SEO & content strategy
  • User research
  • Artistic direction & brand management
  • Mentoring and training

Tools

Design & Prototyping

Figma, Adobe Creative Cloud, Axure, Balsamiq, Capcut, ...

Analytics & Optimization

Google Analytics & Search Console, GTM, Looker Studio, ContentSquare, Testapic, AB Tasty, Kameleoon, Ahrefs, Semrush

CMS & Development

WordPress/WooCommerce, PrestaShop, Shopify, HTML/CSS

Email, CRM & Automation

Mailchimp, Mailjet, Brevo, Zapier

Digital Advertising

Google Ads, Meta Ads, Pinterest Ads

AI

ChatGPT, Claude & other LLMs

Basics

Microsoft Office, Google Workspace, iOS / Android

Portfolio
Education
Portfolio