EthiFinance B2B website redesign
TL;DR Led end-to-end redesign of B2B fintech website: research (card sorting, SUS testing), stakeholder workshops, design system creation, and dev partner management. Delivered production-ready specifications with measurable UX improvements despite project pause due to internal restructuring. INFOS SKILLS & TOOLS Overview EthiFinance’s legacy website suffered from poor usability, maintenance bottlenecks, and misalignment with brand values. […]
Designing a Multi-Criteria Plant Search Engine
TL;DR Designed France’s first multi-criteria plant search engine by transforming 600 SEO-driven fact sheets into a structured database. Through research with users and botanists, created a comprehensive taxonomy (30+ botanical and environmental criteria) enabling personalized plant matching based on climate, space, and skill level. Built an interconnected system where structured data powers both discovery (progressive […]
Scaling User Research from Zero to Company Standard
TL;DR Built PagesJaunes’ remote user testing program from scratch: established infrastructure (Testapic), trained design team, created scalable documentation, and conducted 70+ tests. Research methodology adopted company-wide, transforming design culture from opinion-driven to evidence-based. Infos Core Skills The challenge: design by committee Design decisions at PagesJaunes were regularly paralyzed by conflicting stakeholder opinions. Teams spent more […]