EthiFinance B2B website redesign
TL;DR Led end-to-end redesign of B2B fintech website: research (card sorting, SUS testing), stakeholder workshops, design system creation, and dev partner management. Delivered production-ready specifications with measurable UX improvements despite project pause due to internal restructuring. INFOS SKILLS & TOOLS Overview EthiFinance’s legacy website suffered from poor usability, maintenance bottlenecks, and misalignment with brand values. […]
Product design: a Solocal SAAS sales tool
TL;DR Embedded as Product Designer in Solocal’s Customer Success Department to build a proprietary sales tool from the ground up. Transformed limited stakeholder access into deep user insights, establishing an Agile design practice that empowered an international team to deliver a scalable, multi-product sales platform. INFOS SKILLS & TOOLS The challenge: building blind Sales teams […]
Brand identity: Skriv, a project management SAAS
TL;DR Created brand identity and visual system for Skriv, a project management SAAS startup launching into a saturated market. Designed a scalable design language that differentiates from competitors while seamlessly translating from marketing to product interface—enabling rapid product development with consistent brand expression. Infos Core skills KPIs The challenge: standing out in a saturated market […]
PagesJaunes Design System: a new methodology
TL;DR Joined PagesJaunes to discover fragmented design processes causing inconsistencies across platforms. Transformed isolated Photoshop workflows into a collaborative design system with shared libraries, modern tooling, and integrated handoff processes—establishing 360° design consistency across web and mobile without requiring daily oversight. Infos Core skills KPIs The challenge: design chaos across platforms Walking into PagesJaunes, I […]
Product | Design | Brand Management • Ooreka
TL;DR Led product design for Ooreka, a content-based website editor that scaled to 460 specialized websites reaching 20 million unique visitors monthly. Served as sole designer defining user experience, visual identity, and design systems while establishing industrialized processes to maintain consistency across the entire platform. INFOS Core skills KPIs The challenge: designing at industrial scale […]
Brand identity: Ooreka
TL;DR Following Finemedia’s acquisition by Solocal Group, led the complete brand refresh from an 8-year-old DIY identity to a cohesive design system deployed across 450 websites. Co-created the final logo with agency Royalities, then built the UI kit for seamless product integration. The rebrand coincided with a major UX/UI overhaul and a strategic name change […]
Designing a Multi-Criteria Plant Search Engine
TL;DR Designed France’s first multi-criteria plant search engine by transforming 600 SEO-driven fact sheets into a structured database. Through research with users and botanists, created a comprehensive taxonomy (30+ botanical and environmental criteria) enabling personalized plant matching based on climate, space, and skill level. Built an interconnected system where structured data powers both discovery (progressive […]
Scaling User Research from Zero to Company Standard
TL;DR Built PagesJaunes’ remote user testing program from scratch: established infrastructure (Testapic), trained design team, created scalable documentation, and conducted 70+ tests. Research methodology adopted company-wide, transforming design culture from opinion-driven to evidence-based. Infos Core Skills The challenge: design by committee Design decisions at PagesJaunes were regularly paralyzed by conflicting stakeholder opinions. Teams spent more […]
2007 & 2008 Allerbio Calendar
TL;DR Transformed a generic pharmaceutical marketing tool into a distinctive, value-driven desk calendar for allergology practitioners. Created custom watercolor illustrations and dual-purpose design combining calendar functionality with clinical reference data, achieving strong adoption among 1,500 French allergologists while significantly differentiating a small laboratory from international competitors. Core skills KPIs The challenge: cutting through pharmaceutical clutter […]